Tax and payment services company Hnry has revealed itself to be the company behind ‘The Lost Receipt’ campaign,
which has popped up on billboards, radio ads and Instagram posts in the last week.
The campaign follows a mysterious character and his‘homemade’ ad campaign, developed to find his missing receipt.
With the character having no advertising experience, he starts out with flyers and community notices.
But his search escalated to him painting his own billboards, recording his own radio ads
and even hiring a plane to fly a banner over Auckland reading ‘Have you seen my receipt?’.
He offered followers on Instagram unusual rewards if they were able to locate the receipt.
Agency: FCB
Senior Creative: David Shirley